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MARKETING MANAGER

Pathos Ethos
Pathos Ethos
Job Functions:
Marketing & Communications
Employment Types:
Full-time
Locations:
Durham, NC, USA
Compensation:
USD per year
Posted on:
04/29/2022

Job Description

We are looking for an on-site Marketing Manager who will thrive at strategically driving demand for internal, client and partner innovator products and further expand our marketing capabilities as a team.

This role requires high-level strategic thinking, entrepreneurial initiative, and execution experience across a variety of marketing channels, with a focus on digital marketing. The role will involve integration of several disciplines to guide the master narrative and campaign execution of new business initiatives. A strong story teller with experience in marketing, design, software development and product management verticals will thrive in this role.

Because of the high variation and intensity level of this work (you will never be bored), we have broken down traditional skill requirements into the loose groupings of experience levels. We believe a matching candidate would have:

Fluency in

  • Stakeholder, audience, competition research
  • Identifying primary brand stories
  • Creating a written brand & messaging voice
  • Leading strategy behind marketing expressions of identity
  • Generating creative marketing campaigns
  • Managing initial revenue growth campaigns
  • Authoring product content marketing assets
  • Writing product marketing briefs
  • Identifying relevant key performance indicators for marketing efforts
  • Reporting and analysis of marketing performance to stakeholders
  • Managing delivery timelines of marketing campaigns
  • Expansion and clarification of marketing frameworks and processes that maintains consistency with company innovation and product management philosophy
  • Working with cross-functional product teams of designers, marketers, and engineers to achieve large product goals
  • Working directly with clients, innovator partners and internal stakeholders on marketing strategies and tactical campaigns

Experience in

  • Technical or digital marketing execution
  • Customer experience design
  • Leading teams building enterprise level web or mobile applications
  • Healthcare, B2B, B2C, cannabis industries
  • Project management
  • Strategic account management
  • Marketing tech tooling and platforms: CRM (Hubspot and Salesforce), email marketing, paid/organic search and social
  • Reputation management

Familiarity in

  • Understanding agile software development methodologies
  • Startup consulting and methodologies
  • Product management

Additionally, we understand this is an exhaustive list and eagerly invite having conversations with candidates who have varying degrees of fit.

Compensation & Benefits

  • Competitive Salary
  • Health Insurance
  • Flexible Vacation Policy
  • On site, off site work schedule
See more positions at Pathos Ethos
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