Looma exists to bring transparency, humanity and responsibility to advertising and commerce. We do so by connecting shoppers to the people and stories behind their favorite brands, and informing their purchasing decisions. Our first product, Loop™, is a network of in-store screens that play short videos focused on storytelling and education. The content for this network is powered by our second product — a marketplace of independent filmmakers who specialize in authentic, human-centric point-of-decision video.



Durham, NC, USA

The Looma Project

American Underground Incorporated was established in 1986 in Cook County, Illinois. In its infancy the company carried out a variety of pipeline cleaning and maintenance services for local property management companies and commercial business, utilizing equipment previously obtained by the owner. In 1990 American Underground Inc. successfully took ownership of a local competitor permitting the company to then offer a full range of maintenance and inspection services to its existing clientele as well as to municipalities throughout the Midwest. For years, our vast clientele have trusted us for maintenance and inspection of the underground infrastructure. Rather than expanding the size of the company as our reputation and clientele grew, American Underground decided to retain its identity with a hands-on corporate structure that keeps all of our professional employees closely involved with every aspect of the professional services that we provide. This tight professional corporate structure benefits our clients by keeping overhead expenses in check. Although we are based in Illinois, we routinely work on all different kinds of projects throughout the Midwest. The company has remained steadfast through the past twenty-five years acquiring ever-advancing cleaning equipment and inspection software continually meeting progressing municipal contract specifications. Our equipment is regularly upgraded in order to remain efficient while successfully providing service to our clients. American Underground Inc. presently employs several cleaning and inspection crews conducting operations throughout the Midwest. Our team is highly motivated group of skilled professionals skilled. We do everything for the satisfaction of our customers.

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