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Senior Copywriter

Carpe

Carpe

Marketing & Communications
Durham, NC, USA
Posted on Tuesday, June 25, 2024

Overview

Carpe (mycarpe.com) is an extremely fast-growing brand of sweat products launched by co-founders David Spratte and Kasper Kubica in 2015. Millions of people are finding Carpe’s total body sweat solutions to be unique and effective, and many describe the products as “absolutely life-changing.”

We're looking for a Senior Copywriter to help us reach our ambitious growth goals and join our team based in Durham, North Carolina. Reporting to the Head of Growth Marketing, we are seeking a highly skilled and creative Senior Copywriter to lead our creative scriptwriting for all of our paid social media advertising.

This role demands masterful storytelling and an extremely high bar for creative content. The ideal candidate will demonstrate a deep understanding of performance marketing strategies and the nuances of creating breakout content for social media. This role goes beyond traditional scriptwriting, requiring a strategic mindset, a passion for driving measurable results through innovative and engaging content, and a strong desire to win.

The role will require approximately 75% of your time writing scripts to drive our creative content engine, and 25% of your time managing and executing content production, including working with creators and producing in-house creatives.

Applying

We want someone who has researched the company and is really excited about joining. Please refer to the very bottom for directions on how to apply in a way that will ensure your application is considered.

Primary responsibilities include:

  • Script Writing – Develop and write world-class, high-converting ad scripts for various performance marketing campaigns across platforms such as Facebook, Instagram, TikTok, YouTube, and more.
  • Content Strategy – Collaborate with the performance marketing team to create and implement content strategies aligned with campaign objectives and target customer pain points.
  • Creative Production & Development – Work closely with our video editor to ensure scripts are brought to life in a visually compelling and effective manner.
  • Trend Analysis – Stay up-to-date with social media trends, other DTC brands, algorithm changes, and emerging platforms to ensure our content remains relevant and impactful.
  • Creator Management – Work closely with our Head of Creator Partnerships to coordinate with content creators to ensure consistency and quality in the execution of creative concepts.
  • Cross-Functional Collaboration – Work with other marketing team members, including our graphic designer and Email/SMS Retention marketer to ensure cohesive and integrated marketing efforts.
  • Reporting – Provide regular reports on content performance, insights, and recommendations for future campaigns.

Requirements

  • Master storyteller and writer.
  • Exceptional creativity, drive, and work ethic.
  • High standards for quality writing.
  • Ability to thrive in a fast-paced environment.
  • Positive attitude and an ability to laugh and have fun while also working hard.
  • Direct communication style.
  • A growth oriented mindset coupled with a desire for feedback.

Opportunity

  • Competitive salary.
  • Company-provided computer of your choice.
  • Health insurance coverage with Carpe contributing to a significant portion of the costs, with options for vision and dental coverage.
  • Employer-paid life insurance.
  • 401k.
  • Company-provided snacks, drinks, lunches, etc.
  • The opportunity to be part of a team working on innovative consumer solutions, alongside brilliant and passionate colleagues.
  • The chance to create the next consumer sensation, working alongside a team of brilliant, determined, and loving people.

Applying

In order to be considered for the role, please email justin@mycarpe.com with your resume and a non-GPT/Claude written paragraph about why you'd be great for the role. We are aiming to make a hiring decision for the role by July 10th, so make sure to apply ASAP to be considered.