Overview

Carpe (mycarpe.com) is an extremely fast-growing brand of sweat products launched by co-founders David Spratte and Kasper Kubica in 2015. Millions of people are finding Carpe’s total body sweat solutions to be unique and effective, and many describe the products as “absolutely life-changing.”

We're looking for a Senior Graphic Designer to help us reach our ambitious growth goals and join our team based in Durham, North Carolina. Reporting to the Head of Growth Marketing, we are seeking a highly skilled and creative Senior Graphic Designer to bring Carpe’s visual identity to life.

This role demands an extreme attention to detail, a passion for extraordinary visual design, and an obsession with coming up with new ideas. The ideal candidate is highly creative and self-motivated, has a strong understanding for what makes a high performing static ad, works fast and hard, and thrives in a creative, fun-loving team environment. UI/UX and AI experience or interest is a plus!

The primary responsibilities include:

• Creative Concept Development – Develop and design visually compelling, high-converting static and animated assets for the entire Carpe brand across platforms such as Facebook, Instagram, TikTok, Snapchat, Amazon, and more.
• Production-Ready Deliverables – Translate creative layouts and ideas into production-ready deliverables, adhering to project timelines and requirements.
• Content Strategy – Collaborate with the performance marketing team to create and implement content strategies aligned with campaign objectives and target customer pain points, ensuring designs are both creative and effective.
• Brand Consistency – Own the quality of all creative assets across the Carpe brand, ensuring they are in line with brand guidelines and maintain a consistent visual identity across all channels.
• Cross-Functional Collaboration – Work with other marketing team members, including our Email/SMS Retention Marketer, Script Writer, and Video Editor to ensure cohesive and integrated marketing efforts.
• Trend Analysis – Stay up-to-date with social media trends, other DTC brands, algorithm changes, and emerging platforms (especially AI) to ensure our content remains relevant and impactful.
• A/B Testing – Develop and execute A/B tests to determine the most effective messaging, formats, and creative elements.
• Reporting – Provide regular reports on creative performance, insights, and recommendations for future campaigns.

Applying

Easy Apply applications through LinkedIn will NOT be considered. We want someone who has researched the company and is really excited about joining. Please refer to the very bottom for directions on how to apply in a way that will ensure your application is considered.

Requirements

• High standards for quality visual design.
• Extreme attention to detail.
• Exceptional creativity, drive, and work ethic.
• Strong organizational and time management skills.
• Ability to thrive in a fast paced environment.
• Positive attitude and an ability to laugh and have fun while also working hard.
• Direct communication style.
• A growth oriented mindset coupled with a desire for feedback.
• A sound understanding of both print and digital mediums with some experience with packaging, email templates/creatives, and social ads.
• Experience with (at least) Photoshop, Illustrator, and After Effects.

Opportunity

• Competitive salary.
• Company-provided computer of your choice.
• Health insurance coverage with Carpe contributing to a significant portion of the costs, with options for vision and dental coverage.
• Employer-paid life insurance.
• 401k.
• Company-provided snacks, drinks, lunches, etc.
• The opportunity to be part of a team working on innovative consumer solutions, alongside brilliant and passionate colleagues.
• The chance to create the next consumer sensation, working alongside a team of brilliant, determined, and loving people.

Applying

In order to be considered for the role, please email justin@mycarpe.com with your resume and a non-GPT/Claude written paragraph about why you'd be great for the role.

We are aiming to make a hiring decision for the role by August 16th, so make sure to apply ASAP to be considered.