Overview

Carpe (mycarpe.com) is an extremely fast-growing brand of sweat products launched by co-founders David Spratte and Kasper Kubica in 2015. Millions of people are finding Carpe’s total body sweat solutions to be unique and effective, and many describe the products as “absolutely life-changing.”

We're looking for a Retention Marketing Manager to help us reach our ambitious growth goals and join our team based in Durham, North Carolina. Reporting to the Head of Growth Marketing, the Retention Marketing Manager will be responsible for all of Carpe’s database marketing efforts, including the creation, maintenance, growth, analysis, and project management of all retention marketing campaigns.

This role demands exceptional project management, extreme attention to detail, and an obsession with coming up with new ideas and driving profitable growth. The ideal candidate is highly creative, data-driven, entrepreneurial, performance and growth-oriented, and possesses a vibrant and positive attitude. They should have a strong desire to win and a deep understanding of retention and performance marketing. This role is critical in ensuring our customers stay engaged and loyal, significantly contributing to our overall growth and success.

Primary Responsibilities

• Campaign Development – Design, implement, and manage world-class, high-converting email and SMS campaigns to retain and re-engage customers.
• Content Creation & Audience Segmentation – Utilize data to effectively segment audiences and tailor messaging that resonates with various segments of our customer base.
• Automation – Develop and maintain automated workflows and drip campaigns to increase new and returning customer sales.
• Performance Analysis – Continuously monitor, analyze, and report on the performance of email and SMS campaigns, using insights to optimize future efforts and improve engagement and conversion rates.
• Content Strategy – Collaborate with the performance marketing team to create and implement content strategies aligned with growth objectives and customer pain points.
• Trend Analysis – Stay up-to-date with retention marketing trends and other DTC brands to ensure our content remains relevant and impactful.
• Cross-Functional Collaboration – Work with other marketing team members, including our graphic designer and Performance Marketing Content Manager to ensure cohesive and integrated marketing efforts.
• A/B Testing – Develop and conduct A/B tests to determine the most effective strategies, messaging, formats, and creative elements.

Applying

Easy Apply applications through LinkedIn will NOT be considered. We want someone who has researched the company and is really excited about joining. Please refer to the very bottom for directions on how to apply in a way that will ensure your application is considered.

Requirements

• Extreme attention to detail and ability to effectively project manage
• Exceptional creativity, drive, and work ethic
• Very high standards for quality writing and visual design
• Ability to thrive in a fast-paced environment
• Positive attitude and an ability to laugh and have fun while also working hard
• Direct communication style
• A growth oriented mindset coupled with a desire for feedback
• Experience with Attentive, Photoshop, and Illustrator, or an ability to learn quickly

Opportunity

• Competitive salary
• Company-provided computer of your choice
• Health insurance coverage with Carpe contributing to a significant portion of the costs, with options for vision and dental coverage
• Employer-paid life insurance
• 401k
• Company-provided snacks, drinks, lunches, etc.
• The opportunity to be part of a team working on innovative consumer solutions, alongside brilliant and passionate colleagues
• The chance to create the next consumer sensation, working alongside a team of brilliant, determined, and loving people

Applying

In order to be considered for the role, please email justin@mycarpe.com with your resume and a non-GPT/Claude written paragraph about why you'd be great for the role.

We are aiming to make a hiring decision for the role by August 30, so make sure to apply ASAP to be considered.